Netflix Puts Stake In Bollywood
Reuters reports that Netflix Inc premiered its first original series in India in a sheen of Bollywood glitter on Wednesday. The release ups the stakes in its battle with streaming rival Amazon Prime for a chunk of the country’s more than 1 billion potential viewers.
The success of original U.S. shows like “House of Cards,” “Orange is the New Black” and “Stranger Things” has been at the heart of Netflix’s seduction of 125 million subscribers globally.
But like other U.S. entertainment firms, it has identified the need to create local content as important in winning viewers in some of the big emerging markets. Such markets are likely to dominate growth over the next decade.